Bol checks file size and pixel limits at upload and shows an error if you miss them, so those are worth testing first. The numbers that matter are 30 KB to 10 MB, 500 to 6000 px, and 1200 px if you want the zoom function to work.
The catch is white space. Bol crops it automatically and does not count it toward the limits, so a 1500 px square with a small product in the middle can have far fewer usable pixels than the file suggests.
What bol still enforces
Bol's partner page says that from 1 July 2025 it no longer enforces its image guidelines as such, because they exist to improve visibility rather than protect customers. Rules on self-promotion stay enforced: no discount labels, company names, company logos, watermarks, or claims such as free shipping and extended warranty.
That does not make the guidelines pointless. Bol says they keep products visible on bol and Google, and it now detects stickers and promotional text on main images and swaps in another image from your account or adjusts the current one. Sending a clean main image keeps that choice with you.
Main image details pixels cannot show
The main image should be the front of the item, out of its packaging, on white with no visible shadow. Board games and media are the named exceptions on packaging. Combining front, side and rear views into one picture is not allowed in the first slot, and neither are lifestyle shots or models. Exact copies of an image are not loaded at all, so a second upload of the same file adds nothing.