Etsy gives two banner types, and its own pages list more than one size. The help center recommends 1600 x 400 for a big banner, while the seller handbook gives 3360 x 840 for best results. Both are the same 4:1 shape, so we default to the larger one, which stays sharper on big screens.
A banner can be cropped on smaller screens, so the guide marks a central area for your shop name and any offer. Etsy does not publish a safe zone, so treat that area as cautious third-party advice and check your live shop on a phone. Your photo stays on your device.
Etsy banner sizes
Big banner: at least 1200 x 300 pixels. Etsy Help recommends 1600 x 400, and the Etsy Seller Handbook gives 3360 x 840 for optimal performance. Mini banner: at least 1200 x 160 pixels, with 1600 x 213 recommended by Etsy Help. Numbers are from Etsy Help and the Seller Handbook, last checked October 2026.
The handbook also says mini banners do not appear on mobile devices, so a big banner is the one to choose if you want buyers on phones to see it.
Where the safe zone comes from
The guide is a centred box 1200 pixels wide and 300 tall on a 3360 x 840 banner, scaled to whichever size you pick. That figure comes from a Printify guide, not from Etsy. It is deliberately tight, so text placed inside it has the best chance of staying visible.