Bol image size guide 2026
Quick answer
Bol images must be between 500 and 6000 px and between 30 KB and 10 MB, and 1200 px unlocks zoom. White space does not count, because bol crops it automatically, so measure the product and not the canvas. An image outside the minimum or maximum gets an error message at upload.
Bol publishes its image rules openly on its partner platform, and they are precise on numbers: 500 to 6000 px, 30 KB to 10 MB, and 1200 px for zoom. An image outside the minimum or maximum gets an error message.
Bol does not list file types on that page. JPEG and PNG in the table come from seller guidance.
- Shape
- Any
- Minimum size
- 500 px
- Recommended size
- 1200 px
- File size limit
- 10 MB
- Formats
- JPEG, PNG
- Main image background
- Pure white
Rules last checked 2026-10. Official source
How white space changes the numbers
White space does not count toward the pixel limits and bol crops it automatically. Plan sizes around the product and not the canvas. If you want zoom, the product itself should span at least 1200 px, so a 2000 px square with generous margins is safer than a 1200 px one.
After upload, bol also processes images to keep pages fast, and it says this can affect colour accuracy and sharpness. Starting from a larger, sharp master gives you more margin.
Guidelines versus enforcement
From 1 July 2025 bol says it no longer enforces its image guidelines, while continuing to enforce the rules on self-promotion. So a lifestyle main image may not be removed, but a discount label or company logo remains a problem. The guidelines still affect visibility on bol and Google, and bol can replace a main image carrying stickers, watermarks or promotional text.
Questions
What is the ideal bol image size?
Anything from 1200 px upward, measured on the product after white space is removed, unlocks zoom. Bol sets no ideal number beyond that. Stay under 6000 px and 10 MB, and export at a quality that keeps the file above the 30 KB minimum.
Can the item be shown in its packaging on bol?
Generally the item must be out of its packaging, with board games and media carriers as examples of exceptions. An image in packaging is allowed if the item is also shown out of it, and the main image should present the front of the item.
How many images should I add on bol?
Bol sets out no fixed number on its rules page. It says to add as many as possible showing the item from different perspectives, with at least one straight from the front and relevant details. Include only what the customer will receive.
Does bol still enforce its image guidelines?
Partly. Bol says that from 1 July 2025 it no longer enforces the image guidelines as such, but it still enforces the rules on self-promotion. The guidelines still affect visibility on bol and Google, so they remain worth following on your main image.
Can I use a lifestyle photo as my bol main image?
It may not be removed, since bol stopped enforcing its image guidelines from 1 July 2025. A discount label or company logo on it remains a problem. The guidelines still affect visibility on bol and Google, so a clean front view is the safer choice.
Does white space count toward the bol pixel limits?
No. White space does not count and bol crops it automatically. Plan your sizes around the product and not the canvas. If you want zoom, the product should span at least 1200 px, so a 2000 px square with margins is safer than a 1200 px one.
Will bol change my image after I upload it?
It can. Bol processes images to keep pages fast and says this can affect colour accuracy and sharpness. It can also replace a main image carrying stickers, watermarks or promotional text. Starting from a larger, sharp master gives you more margin.