Etsy image size guide 2026
Quick answer
Etsy recommends listing photos of at least 2000 pixels on width and height, says a first photo should be at least 635 pixels wide and tall to avoid showing lower in searches, and warns that files over 1 MB may not finish uploading. We read these figures on Etsy's Help Center in October 2026.
Etsy's Help Center recommends listing photos of at least 2000 pixels on width and height, and warns that files over 1 MB may not finish uploading. We read this in October 2026.
The numbers pull against each other, so the practical job is to keep the pixels while compressing the file.
- Shape
- Any
- Minimum size
- 635 px
- Recommended size
- 2000 px
- File size limit
- 1 MB
- Formats
- JPEG, PNG, GIF
- Main image background
- No fixed rule
Rules last checked 2026-10. Official source
The numbers that matter
Aim for 2000 pixels or more on both sides. The first photo should be at least 635 pixels wide and tall to avoid showing up lower in searches. Keep files under 1 MB where you can. Accepted types are JPG, GIF, PNG, SVG and HEIC, but animated GIFs and transparent PNGs are not supported, and transparent areas show up black.
Shape and thumbnails
Etsy advises a landscape or square first photo so the focal point stays visible in cropped thumbnails, and leans toward landscape for the best use of thumbnail space. Older guides often quote a 4:3 ratio, but we did not find that on Etsy's current help page. Keep your product near the centre so a crop cannot cut it off.
Questions
What is the recommended image size for Etsy listings?
Etsy recommends at least 2000 pixels on width and height. A 2000 x 2000 or 2400 x 2000 JPEG fits this advice and can usually be compressed under 1 MB. Check the result at full size to be sure it still looks sharp.
What ratio should Etsy photos use?
Etsy says the first photo should be landscape or square, with landscape making the fullest use of thumbnail space. Third-party guides often quote 4:3, which is landscape, so it fits this advice even though we did not see it stated on the help page.
Why will my Etsy photo not upload?
File size is one common cause, as Etsy says images over 1 MB may not finish uploading. An unsupported file type or a weak connection can also stop an upload. Compress the photo to a JPEG under 1 MB, then try again.
What file types does Etsy accept for listing photos?
Etsy accepts JPG, GIF, PNG, SVG and HEIC, but animated GIFs and transparent PNGs are not supported, and transparent areas show up black. A flat JPEG avoids both problems and is usually the simplest choice when you also need to stay under 1 MB.
What is the smallest photo I can use on Etsy?
Etsy says the first photo should be at least 635 pixels wide and tall to avoid showing up lower in searches. That is far below its 2000 pixel recommendation, so treat 635 as a floor and work from your largest original where you can.
Why do my Etsy thumbnails cut off my product?
Thumbnails are cropped, so a detail near the edge can be lost. Etsy advises a landscape or square first photo so the focal point stays visible. Keep your product near the centre, with room around it, so a crop cannot cut it off.
Is 72 PPI required on Etsy?
Older Etsy handbook material mentions 72 PPI, but the current help page we read gives only pixel sizes. PPI does not change how many pixels a photo has, so focus on the pixel dimensions and the file size when you prepare your photos.